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Bright Horizons Code of Conduct
Objectivity: Bright Horizons Advisors strive to be as unbiased as possible in providing advice to Private and Institutional Clients and as such are paid salaries and bonuses and do not earn commission. Confidentiality: Bright Horizons Advisors shall keep all client data private unless authorization is received from the client to share it. Bright Horizons Advisors shall treat all documents with care and take care when disposing of them. Relations with clients shall be kept private. Competence: Bright Horizons Advisors shall strive to maintain a high level of knowledge and ability. Members shall attain continuing education at least at the minimum level required by Bright Horizons. Advisors shall not provide advice in areas where they are not capable. Fairness & Suitability: Dealings and recommendation with clients will always be in the client's best interests. Bright Horizons Advisors put their clients first. Integrity & Honesty: Bright Horizons Advisors will endeavour to always take the high road and to be ever mindful of the potential for misunderstanding that can accrue in normal human interactions. Bright Horizons Advisors will be diligent to keep actions and reactions so far above board that a thinking client, or other professional, would not doubt intentions. In all actions, NAPFA members should be mindful that in addition to serving our clients, we are about the business of building a profession and our actions should reflect this. Regulatory Compliance: Bright Horizons Advisors will strive to maintain conformity with legal regulations. Full Disclosure: Bright Horizons Advisors shall fully describe method of compensation and potential conflicts of interest to clients and also specify the total cost of investments. Professionalism: Bright Horizons Advisors shall conduct themselves in a way that would be a credit to Bright Horizons at all times. Bright Horizons membership involves integrity, honest treatment of clients, and treating people with respect. |
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